Kappa and Virtus.pro unveil a collaborative collection for Virtus.pro players to play in
Kappa presents a new collection developed in collaboration with Virtus.pro. Earlier this year, the brand announced a partnership with an international esports club, the first stage of which was the participation of the team in the Kappa spring campaign. The creation of a joint collection and a new campaign "We are in the game", within which the collaboration is presented, has become a logical next step of the cooperation. This is not only a multifunctional capsule for everyday life, but also suitable clothing for games: it will become part of the kit of Virtus.pro esports athletes in upcoming tournaments.
The Kappa x Virtus.pro collaboration captures the spirit of the esports kit, bridging the everyday life of the real world into a captivating virtual narrative. Whether you prefer to raid bosses, protect the Ancients, or rush B, your Skin helps you find your teammates and win. Kappa has been drawing inspiration from sports for 56 years and is committed to helping its heroes play at their best and look their best. Virtus.pro is one of the most successful esports clubs in the world, the heroes of many virtual worlds who have earned millions of dollars in prize money. Together, Kappa and Virtus.pro are creating a new story that blurs the line between reality and game.
The collection combines the functionality of an esports kit with a bold streetwear design. It is inspired by the sports style of Kappa and the dynamic gaming world of Virtus.pro esports club. It includes loose-fitting T-shirts, joggers, oversized zip-up hoodies and sweatshirts, chunky-soled sneakers and a basic cap silhouette with the Kappa logo. The entire collection is designed in black and white with bright accents of orange, Virtus.pro's signature shade. The design is complemented by futuristic vector graphics that refer to the virtual world and reflect a new outlook of the heritage of two brands with a long history.
“We are pleased to present the long-awaited Kappa x Virtus.pro collaboration, which has become the second stage of our combined efforts. Together with Virtus.pro, we have developed a kit for everyone who values freedom of expression and wants to leave their mark both in the digital and in the real world,” said Anton Chesnokov, Kappa Senior Brand Manager.
“We are very pleased with the created collection: we managed to combine playful and sporty styles in clothes that can be worn with pleasure in everyday life. This capsule collection should definitely be a part of the wardrobe of a Virtus.pro fan - and soon one more, central element of the kit will be added to it,”said Nikolay Petrosyan, CEO of Virtus.pro.